themusiciansite.com

What do you think about bringing advertising into music? Doesn't it feel like the sanctity of music is being slightly perverted? To me I can't help but get a little excited because I am kind of a business guy. I appreciate a quality marketing idea when I see it because I realize that no success can be built without excellent marketing. However let me throw out a scenario for you that is becoming increasingly common – you probably hate Miley Cyrus but the fact is that she is leveraging her talent to make the big bucks. In one of her most famous songs, she talks about how the “Jay Z song was on the radio.” You may not think much of this but the reality is that that line is in the chorus of one of her songs. That means that she is giving some fat recognition and free somewhat subliminal advertising to Jay Z. You can bet that Miley Cyrus and her record label were heavily compensated for that little fact. The best part is that the listening public doesn't usually realize that this is happening so the advertisement is even more effective.

What are your though take on this? Do these kinds of PR stunts pervert music or are the just creative, harmless ways to cross sell? Whatever your take, I'm sure you can appreciate how truly genious this technique is. I feel like it isn't perverting the music because Miley Cyrus is already a pop artist who is playing for a pop audience. I guarantee she doesn't even write her own songs.

Labels: advirtising, miley cyrus